SIF PRODUCTIONS, A2 Media Studies Blog

Name: Sophia Irvine-Fortescue Candidate Number: 3825 Centre Number: 69559

Final Cut - Take Me To Church Music Video

Final Album Advertisement

Having received audience feedback about the mock up of my album advertisement and reviewed my rough edit, I have made some changes and this is now what my final album advertisement looks like. It promotes Sofia Karlberg as an artist and the new album 'Cover To Cover.'

Final Digipak Design

Above is the final version of my digipak design. This is a birds eye view of it and if I was to print it out and fold it along the lines, the photos would all face the right way and be the right size. Having received audience feedback about the mock up of it, I made quite a lot of changes which I think have been effective and successful. Overall I am pleased with how it looks and believe that it clearly presents all of the necessary information to the viewer in a visually exciting way.

This is the final version of my digipak placed onto the template that I used to size and shape the panels. This presents an idea of dimensions and also shows the basic framework that I used to help me during the process of completing this.

Wednesday, 9 March 2016

Different Media Technologies

This video evaluates several types of media technology that I used during the construction, research and planning and evaluation of my work.

Making use of different media technologies has been important for me developing the skills that I already have, as well as learning new skills. I have learnt how to use new tools on Photoshop that I should be able to use again in the future and also experimented with new templates on Prezi, which I had not done before. Learning new skills on Photoshop enabled me to edit some of my photos in a way that I did not know could be done, so my digipak looks even better than I thought, as it includes many different elements. For example, I learnt how to posturize a photo as well as layer a photo on top of another photo. Doing all of this helped my work to look better as I grew more confident doing things. Not only this, but using these different technologies meant that my work could look different and visually exciting for the most part. I learnt how to use Go Animate which is an interesting and different way to present information in an animated way, and I found it a memorable way to do so.

Tuesday, 1 March 2016

Audience Feedback About My Video

In order to gain further audience feedback about my music video, I posted my video to Facebook and received many likes and quite a few comments. I posted my video in the afternoon, when I could see that lots of my friends were online. This was done deliberately so that I would receive instant responses, and this was exactly what happened. I also asked some specific friends to comment as they do media and can give good feedback with more technical terminology, which they did. While my video got a lot of likes which is positive to see, I know that not everyone who liked my video watched it until the end, because of the number of views on YouTube. While it would have been good to have some more feedback, the feedback that I did receive on Facebook was a mixture with mostly good feedback.

To obtain further feedback about my video, I also asked a few member of my media class to comment on it. Their responses are shown below and each of them discuss different things that they either liked or disliked about it.

All of this feedback has enabled me to see what my audience members either liked or disliked about my music video. For the most part my feedback was positive and so I think that my video was well received in the way that I intended it to be, by my audience members. This means that I personally feel that my music video was a success. Looking at my feedback there could perhaps be one or two small tweaks made to it, but overall I am pleased with it. For work in the future, I have learnt and understood that my planning and research is crucial. If I had not done it so thoroughly for my music video, my audience feedback would not reflect my music video in the good way that it does.

Monday, 29 February 2016

Links Between My Main Product And Ancillary Texts

It is important to cross media market and promote related articles and objects to the target audience in this way, so that they are recognisable and can be associated with one another. If a customer buys the poster because they like it, then they will see that the digipak is designed to look similar and buy it as well. This makes the company money and at the same time promotes the artist. In a similar way, someone might watch the music video and like the visuals expressed in the shots, then while shopping, see the digipak with similar shots on it and end up buying it because they realise it is by the same artist. Cross-media marketing is a form of cross-promotion and is used by companies globally to deliberately surpass traditional advertisement techniques and instead includes extra appeals to the products they offer, showing how the items on sale are all part of one package; if you have one you must have the other.

Saturday, 27 February 2016

How My Media Product Uses, Develops Or Challenges Forms And Conventions Of Real Media Products

Below is an art of the title grid of three photos by three photos. I took nine screenshots of my music video and put them together in order to create nine different tiles. They are numbered one to nine, and below is an explanation for each about how my music video either uses, develops or challenges forms and conventions of real media products.

Screen Shot 1 - It is rare to see a music video from this genre that begins with introducing the artist and the name of the song. It does happen, but with a small minority of soul music videos. I would therefore say that I developed this trait and chose take influences from the minority of soul music videos that do begin this way, as well as influences from music videos from different genres. This is because I wanted my audience to know immediately who is singing the song and what the song is called, as this would help to promote my artist. I chose to use the original music video by Hoizer as inspiration and went with a black and white colour scheme for the typography.

Screen Shot 2 - I also made use of a black and white filter over my footage in order to make use of real media products, as many soul music videos have coloured filters. A black and white filter also matches the typography that I chose to use, and is also lifted directly from Hozier's official music video for this song (shown by the three screenshots below). Establishing a location is commonly seen in this genre of music video. This is done very early on in my music video, and the symbolic nature of this shot reflects the lyrics of the song.

Screen Shot 3 - This is a prime example of the two protagonists being introduced. It creates a scenario and begins the narrative which follows through to the end of this video. Some soul music videos include a long and intriguing narrative, whilst other simply hint at broken parts of a narrative that never come full circle or finish in a satisfactory way. I chose to conform to the idea of using a narrative. I decided to create a narrative that had a clearly structured beginning, middle and end, whilst displaying the causes and effects of circumstances seen in my music video to help it make sense to the audience.

Screen Shot 4 - This shot shows the singer's face in a visibly clear way. This conforms to the expectations of soul music, as soul music videos more often than not include a lot of close up shots. Showing the singer's face in this way creates publicity and gives them 'face-time' in their music video, which helps to sell their image and as a result sell their music too. As with all music videos, I used lip-syncing and this is a good example of a moment when lip syncing was successfully used in my music video in a realistic and believable way.

Screen Shot 5 - This shot is a prime example of how my music video makes use of the conventions of real media products, because of the type of shot. In many music videos that fall into the genre of soul music, there are often a lot of mid shots. This is demonstrated in the screenshots below from John Legend's music video 'You & I'. This is because these types of shots are good for establishing location, showing what characters are involved, types of costume, as well as even the time of day. They are used a lot because of how informative this type of shot can be. Looking at the shot from my music video, the protagonist enters the shot and runs to the door of the church, wearing casual everyday clothes; as her shadow is previously cast onto the wall, the audience knows that it is during the daytime as intended.

Screen Shot 6 - This shot goes against and challenges the conventions of music videos for soul music, because extreme close ups are not used in soul music videos. However, I deliberating chose to use this shot as it supported the narrative and with the other extreme close up shots, suggests a passage of time which is what I intended.

Screen Shot 7 - This is an example of how I went against the form of soul music videos. I have yet to see a soul music video which includes special effects like this one. However, for the purpose indicating a clear change in time, I needed to use an effect that was obvious and clearly indicated to my audience that a flashback was occurring or had just occurred. Therefore, while it does not conform to typical music videos from this genre, it was a necessary thing to include so that my narrative could be followed more easily and made sense.

Screen Shot 8 - In many music videos nowadays there are often dance routines. In soul music videos occasionally large group dances will be seen. I developed this convention and chose to include a duet between a male and female dancer. I wanted their dancing to reflect the emotions between my male and female actor, and I think that this is done successfully. I chose a specific part of the song where the music changes, to show a change from the normal narrative to the dance section. This way the change of people onscreen could be better justified and make more sense to my audience. Below are three gifs from recent music videos by Taylor Swift and Justen Bieber showing how different dance routines can be.

Screen Shot 9 - This shot develops conventions of real soul music videos, because it is a moment in my music video that creates suspense and builds tension. The audience does not yet know if Zina will wake up or not and this intrigues them. Instead of ending in a simple way (I do have a clearly structured ending) I developed this so that the ending can be interpreted by my audience and made into what they want to believe.

Wednesday, 24 February 2016

Final Album Advertisement

Having received audience feedback about the mock up of my album advertisement and reviewed my rough edit, I have made some changes and this is now what my final album advertisement looks like. It promotes Sofia Karlberg as an artist and the new album 'Cover To Cover.'

Tuesday, 23 February 2016

Rough Album Advertisement

This is what the rough edit of my album advertisement looks like. I have reviewed it and still wish to make some changes. I need to add a release date and think that the text beginning 'The debut album...' needs to brightened a little bit so that it stands out more. I am also going to darken the scanner tag, because it looks very stark and obvious against the dimmer background. Otherwise, I am pleased with how this looks and am happy with how it has turned out.

Audience Feedback On Mock Up Album Advertisement

Mock Up Album Advertisement

This is the mock up of my album advertisement, promoting the artist and album. It also demonstrates where the song is available online and has a QR code too. I will gain audience feedback from this mock up and then go on to make some changes before creating my final advertisement.

Sunday, 21 February 2016

Flat Plan Of My Advert

This is the flat plan of my digipak, and shows where I am planning to place text and photos on my advert. Once I receive feedback, this may change, but I think that the font style and images that I plan to use will work well and compliment one another. Using a QR code is necessary because almost everyone has a smartphone nowadays that they can use to scan the code. I have looked into where Sofia Karlberg's music is available, and I have found that not all of it is available on iTunes. However, all of her songs are available on YouTube, Deezer and TuneIn, as shown below by my search results on goggle, so I have chosen to make use of these three logos on my advertisement.

Saturday, 20 February 2016

Copy Of Existing Advert

Below is the copy of an already existing poster, that I made using Photoshop. As I created an existing digipak for Rihanna, I chose to also recreate an existing poster based on Rihanna. There are also three screenshots showing what I did using Photoshop. I used the original poster photo which I found on Google, and made the background black so that the photo fit an A4 sheet of paper. I then added the text after exploring the different font style options. After this I found the logos used on the original poster on Google and added them to my version of the poster. I am not sure if I got the positioning exactly right, but overall I am pleased with how much this replica resembles the real thing, and think that creating this has increased my confidence using Photoshop.